| 金微,何人可.手机视频UGC 用户驱动研究[J].包装工程,2013,34(18):66-69. |
| 手机视频UGC 用户驱动研究 |
| Research on the UGC User-driven for Mobile Videos |
| 投稿时间：2013-01-23 修订日期：2013-09-20 |
| DOI： |
| 中文关键词: UGC 手机视频 体验 传播者 受众 媒介 |
| 英文关键词: UGC mobile videos experience communicators audiences media |
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| 中文摘要: |
| 分析了手机视频的发展现状，根据“5H1W”（When，Who，Why，What，How）理论，总结出手机视频UGC（User Generated Content）的使用特性。从设计体验和传播学角度，提出差异化定位、动因转化、适当增加冗余信息、寻找共同经验范围等用户驱动可行性方案。 |
| 英文摘要: |
| It analyzed the development status and scenarios of mobile UGC videos based on "5H1W" (when, who, why, what & how) theory. From the user experience and communication studies, it proposed some user-driven feasibility programs, such as positioning product differently, transforming motivation, increasing the redundant information, finding the range of common experience. |
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