李佳龙,欧阳超英.饮料包装各装饰面定位与设计研究[J].包装工程,2013,34(20):11-15. |
饮料包装各装饰面定位与设计研究 |
Research on the Positioning and Design of Decorative Surface of Beverage Packaging |
投稿时间:2013-03-17 修订日期:2013-10-20 |
DOI: |
中文关键词: 饮料 包装设计 装饰面 定位 |
英文关键词: beverage packaging design decorative surface positioning |
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中文摘要: |
分析了装饰面的类别,并结合市场上常见的4 种包装容器特点,论述了主装饰面、辅装饰面、结构装饰面在饮料包装设计中的划分。结合包装设计的定位原则,论述了各装饰面的品牌定位、产品定位和消费者定位。提出了主装饰面、辅装饰面、结构装饰面各自的设计要点,对饮料包装设计有一定的实践指导意义。 |
英文摘要: |
It analyzed the decorative surface's category,combined with the four common packaging containers' characteristics,discussed the beverage packaging design partition of main decorative surface,auxiliary decorative surface, structural decorative surface.Combined with the positioning of packaging design principles,and then it discussed the decorative surfaces brand positioning,product positioning and consumer positioning information.It proposed the design key of main decorative surface,auxiliary decorative surface,structural decorative surface,which had certain practical guiding significance for beverage packaging design. |
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