以消费需求为导向的旅游纪念品设计研究

Research on Souvenirs Design Based on the Customer Demand

中文关键词: 旅游纪念品  消费需求  产品设计

英文关键词: tourist souvenirs  customer demand  product design

中文摘要:

      以消费者需求为启示，分析了旅游纪念品在设计上存在的问题，并提出根据消费者的不同需求对旅游纪念品进行设计，明确高、中、低层次产品各自的特点，设计出具有时代感和地域特色的产品，以促进旅游纪念品和旅游业的发展。

英文摘要:

      Based on the customer demand, it analyzed the problems of souvenirs design，puts forward the design for souvenirs according to different customer demand，made clear respective characteristics of high，medium and low-grade souvenirs, and finally designed the products with regional cultural characteristics and features of the times，thus to promote the virtuous development of souvenirs and tourism.