杨光.老龄社会背景下的食品包装设计策略[J].包装工程,2013,34(20):95-98. |
老龄社会背景下的食品包装设计策略 |
Study on Food Packaging Design Strategy in the Aging Society |
投稿时间:2013-02-27 修订日期:2013-10-20 |
DOI: |
中文关键词: 老龄社会 食品包装 设计策略 |
英文关键词: aging people food packaging design strategy |
基金项目:苏州市职业大学2012 年校级课题(2012SZDQ28);苏州市职业大学2012 年校级教改项目(SZDJG-12048) |
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中文摘要: |
分析了老龄人群的生理特征和心理特征,并结合目前一些食品包装对老龄人群的日常生活所带来的影响,论述了老龄人群对食品包装设计在生理上的功能诉求和在心理上的情感期许,进而分析了老龄社会背景下食品包装设计中的开启方式优化、产品信息呈现以及视觉符号运用。提出了取用过程便捷化、信息辨识明晰化、情感体验关爱化的设计策略。 |
英文摘要: |
It analyzed the physiological and psychological characteristics of the aging people,combined with the influence of improper food packaging on the life of aging people,discussed functional demands and emotional expectations of food packaging designed for aging people.Then,it analyzed the opening manner of food packaging designed for the aged,appearance of product information and application of visual symbols.Based on this,it proposed the food packaging design strategy,that is,to facilitate people's use,to make information clear and distinguishable,and to attach greater importance to the emotional experience of aging people. |
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