从“祈福观”视角看台湾文化创意产品的设计与开发

Culture Creative Product Design and Development in Taiwan from the "Blessing View" Perspective

中文关键词: 台湾  文化创意产品  祈福文化

英文关键词: Taiwan  cultural creative product  blessing culture

中文摘要:

      基于台湾地区“祈福观”的双重体现，结合实例分析了祈福文化在台湾文化创意产品中的运用，归纳了祈福寓意文字的应用、祈福寓意形态的转化、诗词典故与神话传说中祈福寓意的移植、祈福寓意历史文物的再设计、祈福寓意民俗民风的重新演绎、原住民文化中祈福元素的再利用等6 种应用形式。在此基础上，指出了文化创意产品的设计与开发应注重传统元素与现代创意的融合，以及对文化“原味”的保护与坚持。

英文摘要:

      Based on the dual meaning of "Blessing View" in Taiwan，it analyzed the application of the blessing culture in Taiwan′s cultural creative product in real cases.It also summarized six forms of application including the use of blessing hieroglyph，morphological transformation，transplanting of poetry，myths and legends，redesign of historical relics， reinterpretation of folk customs，and the reuse of indigenous cultural elements.On this basis，it figured out that the design and development of cultural creative product should emphasize the integration of traditional elements and originality，as well as the protection and persistence of the "original" culture.