福文化内涵在现代包装设计中的应用探究

Application Exploration on FU Culture Connotations in Modern Packaging Design

中文关键词: 福文化  吉祥图形  包装设计

英文关键词: culture of happiness  auspicious graphics  packaging design

中文摘要:

      目的研究福文化内涵在现代包装设计中的设计原则和表现方法。方法从福文化的形成与内涵导入，以“求福、纳福、惜福、祝福”作为福文化与包装设计相融合的设计原则，并分析福文化视觉符号的表现形式在包装设计中的应用。结论提出将福文化的符号语言融入包装的设计要素之中，达到包装形象的统一化。将福文化内涵与包装设计要素相融合，可以使包装更具审美价值和商业价值。

英文摘要:

      Objective Study the design principles and representation methods of connotations of FU cultural in modern packaging design.MethodsImport the conformation and connotation of the FU culture, take "to seek happiness, fortune, cherish blessing，blessings"as the design principles of the integration of FU culture and packaging design，and analyze the application of the FU culture′s visual symbol of forms in the packaging design. ConclusionPropose to the FU culture of the symbolic language in packaging design elements, to achieve unification of packaging image. To fuse together the culture connotation and packaging design elements, can make packaging have more aesthetic value and commercial value.