李莉雅,熊强.电子商务品牌设计研究[J].包装工程,2014,35(4):86-89. |
电子商务品牌设计研究 |
The Electronic Commerce Brand Design |
投稿时间:2013-09-16 修订日期:2014-01-01 |
DOI: |
中文关键词: 电子商务 品牌 平面设计 |
英文关键词: electronic commerce brand graphic design art design |
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中文摘要: |
目的 研究电子商务品牌设计主要是为了规范网络视觉市场,为打造电子商务品牌提供方法 ,实现不同行业的品牌视觉化和个性化的目标。方法 分析了电子商务品牌的整体现状,并以服装行业为例,系统地阐述了品牌策略和品牌设计的方法 和程序。结论 电子商务平台是当今新经济形势下的产物,经营者是否能从中获得成功,关键在于对品牌的认识和对品牌设计的执行力度,实现从小而美至大而雅的转变。 |
英文摘要: |
Objective Research on the brand design of electronic commerce is to standardize the network visual market,to provide a method for creating electronic commerce brand,to realize different industry brand visual and personality goal.Methods It analyzed the status of e-commerce,and taking the clothing industry as an example,it introduced the method and procedure of brand strategy and brand design. Conclusion Electronic commerce platform is a product of the new economic situation,brand awareness and brand design implementation is the key to success implementation from small and beauty to large and elegant transformation |
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