刘静阳,秦岁明.基于中庸之道的现代中国广告设计分析[J].包装工程,2014,35(6):16-19. |
基于中庸之道的现代中国广告设计分析 |
Modern Chinese Advertising Design Based on Golden Mean |
投稿时间:2013-09-17 修订日期:2014-03-01 |
DOI: |
中文关键词: 中庸之道 广告设计 中国元素 |
英文关键词: Golden Mean advertisement design Chinese elements |
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中文摘要: |
目的 研究中庸之道在现代中国广告设计中的应用。方法 通过对中国广告设计发展历程的分析,从中庸思想的“中”、“度”、“时”的内涵出发,探讨了中庸之道与中国广告设计的关系,以及在广告中如何恰当地运用中国元素。结论 以中庸思想作为方法 论,指导中国广告设计,是继承和发扬中国传统文化的方式。 |
英文摘要: |
Objective It studied the application of Golden Mean in modern China advertisement design. Methods Through the analysis of development course of China′s advertising design, from the connotation of "golden","level","timing" of Golden Mean thought,it emphatically explored the relationship between Golden Mean and China's advertising design,and how to properly apply Chinese elements in advertising design. Conclusion Golden Mean thought is the guiding methodology of China advertising design,to inherit and carry forward traditional Chinese culture. |
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