民间色彩在中原特产包装设计中的表达

Expression of Folk Color in the Central Plain Specialty Products in Packaging Design

中文关键词: 民间色彩  中原特产  包装设计  地域特色

英文关键词: folk color  central plain  packaging design  regional specialty

中文摘要:

      目的研究中原民间美术色彩在特产包装设计中的表达与体现。方法分析河南民间美术的特征，研究其运用在中原特产包装中所体现的绿色生态性、文化象征性、情感延续性、强烈装饰性以及文化附加值。结论肯定了民间色彩对提升中原地区品牌形象的积极意义。民间色彩为现代包装设计中的色彩表现拓展了新视野，为地域文化特色与现代设计理念的融合提供了新的设计元素和创意思路。

英文摘要:

      ObjectiveIt studied the expression and reflection of central plain folk art color in specialty packaging design.MethodsIt analyzed the features of Henan folk art，researched the application of the folk art color regarding green ecology，culture symbol，emotions stretch，strong decoration and cultural value-added in the central plain specialty packaging. ConclusionIt affirmed the positive significance of folk color to enhance the brand image of central plain.Folk color expanded new horizons of color performance，and provided new design elements and creativity in modern packaging design with characteristics of regional culture and contemporary design concept.