蛋糕礼盒设计的视觉体验与消费导向的互动性

Visual Experience of Cake Packaging Design and Interaction of Consumption Guidance

中文关键词: 蛋糕文化  包装设计  视觉唯美  消费引导

英文关键词: cake culture  package design  visual aesthetic  consumption guidance

中文摘要:

      目的 综合地分析蛋糕礼盒的视觉体验与消费引导之间的互动性，为设计提供有力的参考和借鉴。方法 从蛋糕文化切入，剖析蛋糕礼盒包装设计所承载的社会精神内涵，了解蛋糕包装设计中视觉结构的和谐性、分类设计的精准性、色彩比例的整体性和造型设计的创意性。结论 蛋糕礼盒包装设计中“层层递嬗而为新”的视觉体验与消费导向的精准衔接，本身就是一个设计与产业化深度结合的艺术详解图，它还原了包装设计本质，强化了设计“以人为本”的精神理念。

英文摘要:

      Objective It synthetically analyzed the cake box visual experience of the interactive between consumer guide, and provided powerful reference for design.Methods Startig from the point of "Cake Culture"，it analyzed the social spiritual of the cake package design，learned the concordance of visual experience，the precision of categories design， the unity of color proportions and the creativity of form design. Conclusion The cake package design can also be combined with the visual experience and the consumption guidance together accurately.The cake package design is an art detailed drawing combining design and industrialization.It restored the nature of the packaging design and emphasizes the conception of "people-based".