反向思维在包装设计中表现形式的研究

Formation of the Reverse Thinking in Packaging Design

中文关键词: 反向思维  包装设计  表现形式

英文关键词: reverse thinking  packaging design  formation

中文摘要:

      目的 研究反向思维在包装设计中的多种表现形式。 方法 通过国内外的一些设计案例， 论述了反向思维在包装设计中的应用特征， 从反转型、转换型以及缺点型反向思维探讨了反向思维在包装设计中的表现形式。 结论 包装设计只有通过不断尝试和探索设计出多种表现形式， 才能满足现代消费者日益个性化的审美心理。

英文摘要:

      Objective To study the formation of reverse thinking in packaging. Methods Through using some ideas of design cases at home and abroad， it discussed the application features of reverse thinking in packaging design.It summarized and presented the formation of reverse thinking in three respects of the reverse type of reverse， conversion and disadvantage thinking. Conclusion Only if keep trying various forms of design， can meet the needs of consumers more personalized aesthetic needs is put forward.