设计战略探析

Design Strategy

中文关键词: 设计战略  设计管理  实现流程

英文关键词: design strategy  design management  process realization

中文摘要:

      目的 研究目前属于设计管理热点的设计战略理论。 方法 对设计战略的概念、研究现状进行梳理和介绍， 对设计战略的特点， 设计战略对于企业的作用 ， 以及设计战略的实现流程进行了阐述。结论 提出设计战略应具有全局性、竞争性、导向性、创新性、稳定性、独特性和伦理性特点， 设计战略的实现流程主要涉及调研分析、制定设计战略、评估并确定设计战略、实施设计战略4个阶段。

英文摘要:

      Objective To study the theory of design strategy， which becomes a hot topic of concern in the field of design management in recent years. Methods Something were discussed including the concept and status of design strategy， the characteristics of design strategy， the usages for enterprise， and the main process realization of design strategy. Conclusion By studying the theory of design strategy， it pointed out design strategy was global， competitive， oriented， innovative， stable， unique and ethical； the process realization of design strategy mainly involved investigation and analysis， formulation design strategy， evaluation and selection of design strategy， implementation of the design strategy.