基于中国绘画元素的茶包装设计研究

The Packaging Design of Tea Based on Chinese Painting Elements

中文关键词: 茶包装设计  中国画  原创精神

英文关键词: tea packaging design  Chinese painting  original spirit

中文摘要:

      目的 探讨具有中国绘画元素的茶包装设计的思路与方法。 方法 使用举例的方法对各种不同特色的茶包装进行分析， 结合文献分析法从美学的角度对我国传统文化进行分析， 探讨基于中国绘画元素的茶包装特点。 结论 认识到基于中国绘画元素的茶包装设计存在“不时髦”、“老气”的问题， 只有在设计中关注消费者对美的需求以及对传统文化的需求， 然后基于中国绘画元素对茶包装进行创新设计，才能满足现代人对视觉、味觉及对茶包装文化的全方位审美需求。

英文摘要:

      Objective To discuss the design ideas and methods of tea packaging with the spirit of Chinese painting elements. Methods The Chinese tea packaging features based on the Chinese painting elements are investigated with examples of various characteristics of tea packaging and literature analysis on Chinese traditional culture from an aesthetic point. Conclusion The current tea packaging design based on the traditional culture has "not fashionable" and "old fashioned" feature.More tea packaging should carry out innovation based on the Chinese painting elements to meet the aesthetic needs of modern people.