龙真.从视知觉规律看现代包装设计[J].包装工程,2014,35(20):75-78. |
从视知觉规律看现代包装设计 |
Modern Packaging Design from the Law of Visual Perception |
投稿时间:2014-05-02 修订日期:2014-10-01 |
DOI: |
中文关键词: 视知觉 规律 包装设计 应用 |
英文关键词: visual perception law packaging design application |
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中文摘要: |
目的 研究视知觉规律在包装设计中的运用 。 方法 从视知觉的定义及其规律入手, 分析视知觉规律对于包装设计的重要作用 , 探讨视知觉规律在包装设计中的运用 。 结论 视知觉规律在包装设计中对于丰富和发展包装设计理论具有重要的作用 , 使设计能够更好地符合消费者的需求, 以此提升产品的竞争力。 |
英文摘要: |
Objective To study the application of visual perception laws in packaging design. Methods Starting from the definition and law of visual perception, it analyzed the important role of visual perception laws for product packaging design, to explore the application of visual perception laws in packaging design. Conclusion Visual perception laws in the packaging design have an important role for the enrichment and development of packaging design theory, to make the design to better meet the needs of consumers, in order to enhance the competitiveness of their products. |
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