阎鹤,钱晶晶.论插画在现代包装设计中的应用[J].包装工程,2014,35(20):87-90,105. |
论插画在现代包装设计中的应用 |
Application of Illustrations in Modern Packaging Design |
投稿时间:2014-05-17 修订日期:2014-10-01 |
DOI: |
中文关键词: 现代包装设计 插画 应用 |
英文关键词: modern packaging design illustrations application |
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中文摘要: |
目的 研究插画在现代包装设计中的应用 , 以及插画对提升包装审美层次和促进销售的作用和意义。 方法 通过描述插画在包装设计中的应用现状及不同类型插画的特点, 分析了插画给包装设计带来的优势及其在包装设计中发挥的作用 , 阐明了插画在产品形象及信息的视觉化诠释、表达包装创意与赋予包装人文气息方面的重要作用 , 最后分析了现代包装设计中的插画在创作时应遵循的原则 ,即应体现针对性、民族性、时代性。 结论 论证了包装设计采用插画的可行性与必要性。 |
英文摘要: |
Objective To study the application of illustration in modern packaging design, as well as its effect and significance of promoting aesthetic level and sales. Methods By describing the present situation of illustration in packaging and characteristics of different types of illustrations, it analyzed the advantages brought by the packaging and functions of illustration in packaging design, demonstrated the important role of illustration that it could visualize the product information, convey packaging ideas, and give the packing emotion.At last, it analyzed the principles of illustration creation that the pertinence, nationality and times should be followed. Conclusion It demonstrated the feasibility and necessity of illustrations used in the packaging design. |
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