传统文化在中国白酒包装中的用户体验设计研究

The User Experience of Traditional Culture in Chinese Wine Packaging Design

中文关键词: 传统文化  白酒包装  用户体验设计

英文关键词: traditional culture  liquor packaging  user experience design

中文摘要:

      目的 研究传统文化在中国白酒包装中的用户体验设计。方法 探讨了引入中国传统白酒包装中的材质、 图形纹样、 书法艺术和色彩的基本作用以及体验设计的基本概念， 对体验设计的应用进行了分析。结论 要在体验设计中关注消费者感官的享受、 交互的人性和情感的共鸣， 进行绿色化设计，地方化、 国际观设计， 品牌个性化设计， 分析消费者的购买动机， 关注白酒文化与中国传统文化的结合， 让消费者在品味白酒的同时体会到包装为消费带来的视觉、 触觉等全方位的享受。

英文摘要:

      Objective To study the traditional culture of Chinese liquor packaging in user experience design. Methods It introduced the fundamental role of materials， graphics patterns， calligraphy art and color as well as the basic concepts of experience design in traditional Chinese liquor packaging， and analyzed the application of experience design. Conclusion It should pay attention to consumer sensory enjoyment， human interaction and emotional resonance for green design，localization，international outlook design，brand personalized design in experience design，analyze consumer purchase motivation， focus on the combination of liquor culture and traditional Chinese culture， so that consumers feel the taste of liquor， while its consumer packaging brings visual， tactile， and enjoy a full range of cultural identity.