侯佳希,潜铁宇.基于绿滋肴品牌理念的新疆特产品牌创新设计研究[J].包装工程,2014,35(22):131-134. |
基于绿滋肴品牌理念的新疆特产品牌创新设计研究 |
Xinjiang Specialty Brand Innovation Design Based on the Concept of Lvziyao Brand |
投稿时间:2014-06-15 修订日期:2014-11-20 |
DOI: |
中文关键词: 地域文化 新疆特产 品牌设计 |
英文关键词: regional culture Xinjiang specialty brand design |
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中文摘要: |
目的 在地域文化基础上探讨新疆特产品牌的设计。方法 借鉴了绿滋肴品牌打造的成功理念, 对新疆品牌展开了需求分析, 针对品牌建设存在的问题, 分别从品牌优势定位设计、 品牌文化定位设计、 品牌形象设计和品牌推广设计等几方面进行了探讨。结论 只有从实际出发, 结合新疆独特的地理环境、 宗教文化、 民俗特征等特点, 将优势设计、 形象设计和推广设计等优秀的现代品牌设计理念融入新疆特产品牌设计, 拓宽营销渠道, 扩大特色品牌影响力, 才能不断提升品牌的知名度, 进一步完成品牌的跨区域延伸和实现国际化战略营销的目标。 |
英文摘要: |
Objective Discuss Xinjiang specialty brand design on the basis of regional culture. Methods It made a demand analysis of Xinjiang brand using successful idea of Lvziyao brand.According to the problems existing in the brand construction, the positioning design of brand advantages and brand culture, brand image design and brand promotion design and so on were discussed. Conclusion Only proceeding from reality,combined with Xinjiang unique geographical environment, religious culture, folk custom characteristic and other characteristics, excellent modern brand design ideas such as advantages design, image design and promotion design were integrated into famous Xinjiang specialty brand design, widening marketing channels and expanding the characteristic brand influence can enhance brand awareness,further complete the brand internationalization of cross-regional extension and implementation of strategic marketing goals. |
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