基于信息传达视觉要素的包装文字研究

The Packaging Text Based on the Information Convey Visual Elements

中文关键词: 包装  文字  信息传达  视觉要素  大数据

英文关键词: packaging  text  message convey  visual elements  big data

中文摘要:

      目的 在强调信息有效传达的基础上， 研究包装文字设计的相关方法及其可行性。方法 针对现代社会从专注于文字理解转向热衷于图像直观的现状， 分析文字在包装设计中传达商品信息的重要性， 系统整合设计用户分析、 消费情景、 大数据等设计思路围绕商品特性进行文字信息设计， 并用设计实践案例进行实证。结论 从包装中商品信息传达的现状入手， 充分提炼设计信息传达中的视觉要素， 分门别类地将文字设计的形与意结合， 在其过程中有机呈现文字， 更有效地传达商品包装信息的体系。

英文摘要:

      To study the relevant methods and possibility in packaging design based on the effective communication of information. Based on the situation that current society is shifting from understanding of the text to the image illustration， it analyzed the importance of the text in conveying the product information in the packaging design, integrating the design thought of customer analysis， consumption scenario， big data and etcetera systematically， and proved them by designing practical cases. Starting with the current situation of the product information conveyance，it refined the essential communicating visual elements from the design sufficiently； combined with the form and meaning of text design properly， it presented a organic theoretical researching system， conveyed the product information efficiently by studying the text in packaging design.