家居产品 “时装化” 设计趋势研究

The "Fashioning" Trend of Household Products Design

中文关键词: 时尚  时装设计  家居产品  品牌营销

英文关键词: fashion  fashion design  household products  brand marketing

中文摘要:

      目的 论证家居产品 “时装化” 设计趋势的可行性， 助力家居产品行业发展。方法 通过比较法分析时装与家居产品两大设计门类的内在关联性， 从多角度、 多视点分析 “时装化” 现象的成因。结论 时装为家居产品提供了先进的、 可借鉴的品牌营销经验，“时装化” 是家居产品发展的一大趋势； 家居产品为时装提供了更为广阔的营销空间及消费市场， 开拓家居产品市场是国内时装品牌的未来发展方向。

英文摘要:

      It argues that feasibility of the "fashioning" design trend of household products helps development of household products industry. By means of comparison method， it analyzes and observes the inner connection between two dominant design categories， namely fashion and household products. Make analysis for reasons of "fashioning" phenomenon from multiple aspects and views with comprehensive discussion layer by layer. On one hand，fashion provides household products with advanced and referential marketing experiences of brands. "Fashioning" is an inexorable trend of development of household products. On the other， household products provides fashion a wider marketing space and a larger consumer market. All in all， the future development direction of domestic fashion brands is to open up the household products market.