基于CIELab的药品包装色彩设计研究

Color Design for Medicine Packaging Based on CIELab

中文关键词: 非处方药  CIELab  药品包装  包装色彩

英文关键词: OTC  CIELab  medicine packaging  color of packaging

中文摘要:

      目的 对市场销售的非处方药品的包装色彩设计进行分析， 指出药品包装色彩设计应准确反映药品特征并满足消费者的心理需求。方法 通过基于CIELab的Photoshop色彩均值法， 对药品样本进行色彩数据的整理与分析， 发掘药品包装的色彩设计规律及作用， 探究药品主治功能与色彩之间的关联性。结论 提出以 “病状色” 与 “疗效色” 为基准的色彩设计策略， 为药品包装色彩设计提供有价值的参考。

英文摘要:

      The color of design for OTC packaging is studied. It points that packaging color should accurately reflect characteristics and meet consumers′psychological needs. The color data are collected and analyzed on samples through average colors mixing method in photoshop based on CIELab. Law and the role of packaging color design are studied，and the relationship between function of medicine and the color of packaging is discussed. Color design strategy based on "symptom color" and "therapeutic effect color" has been proposed in order to provide valuable reference about medicine packaging color design.