房庆丽,彭麦福.基于CIS的户外广告与城市形象建设的关系研究[J].包装工程,2015,36(8):116-119. |
基于CIS的户外广告与城市形象建设的关系研究 |
The Relationship between the CIS-based Outdoor Advertising and City Image Construction |
投稿时间:2014-10-21 修订日期:2015-04-20 |
DOI: |
中文关键词: 户外广告 CIS 视觉规划 城市形象 |
英文关键词: outdoor advertisement CIS visual planning city image |
基金项目:2013年廊坊市科学技术研究与发展计划自筹经费项目 (2013023051) |
|
摘要点击次数: |
全文下载次数: |
中文摘要: |
目的 研究户外广告与城市形象的关系。方法 借助企业形象识别系统 (CIS) 的相关理论, 分析户外广告在整个城市形象建设中的定位和作用, 提出城市视觉形象识别系统的概念, 厘清户外广告与城市形象建设的关系。结论 建立户外广告大视觉系统与子视觉系统的方案, 制定符合当代城市发展趋势的户外广告视觉规划原则。 |
英文摘要: |
It studies the relationship between the outdoors advertisement and the city image construction. Based on the related theory of Corporate Identity System(CIS), it first introduces the position and role of outdoor advertisements in the construction of the overall city image, then proposes the definition of City Identity System,and finally clarifies the relationship between outdoor advertisement and the city image. On the basis of the development of the scientific system, in line with the trend of the contemporary city outdoor advertising visual planning principles should be formulated. |
查看全文
查看/发表评论 下载PDF阅读器 |
关闭 |