基于儿童心理及认知的食品包装设计

Food Packaging Design Based on Child Psychology and Cognition

中文关键词: 儿童心理  儿童认知  食品包装设计

英文关键词: child psychology  children′s cognition  food packaging design

中文摘要:

      目的 研究儿童不同时期的心理认知的食品包装设计。方法 通过对不同时期儿童心理及认知的细致分析， 儿童食品包装要具有审美性、 合理性以及独特性， 才能够满足儿童不同阶段的心理需求。结论 通过不同色彩、 图案的搭配， 可以有效地刺激儿童的心理以及感官认识， 同时， 儿童食品的包装还应该考虑到绿色和环保问题。

英文摘要:

      It studies the food packaging design of psychological cognition of children in different periods. Based on the different periods of children′s psychological and cognitive meticulous analysis，children′s food packaging must have aesthetic， rationality and uniqueness， can meet the psychological needs of children at different stages. The collocation of different color and pattern can effectively stimulate children′s psychological and sensory understanding，at the same time， the children′s food packaging also should consider the green and environmental protection problems.