高雪.基于消费语境的产品包装设计[J].包装工程,2015,36(12):104-107. |
基于消费语境的产品包装设计 |
Product Packaging Design Based on the Context of Consumption |
投稿时间:2015-01-19 修订日期:2015-06-20 |
DOI: |
中文关键词: 消费语境 产品包装 包装设计 |
英文关键词: consumer context product packaging packaging design |
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中文摘要: |
目的 研究消费语境下的产品包装设计。方法 通过对消费内涵的阐述以及消费语境的了解,对感性消费环境下的包装设计进行研究。结论 在新时代感性消费环境下, 可以通过感官的情感表达进行产品的包装设计, 在一定程度上可以传递出消费者对于情感以及消费的诉求, 创造出更吸引消费者关注的饮料包装设计, 推动设计行业的快速发展。 |
英文摘要: |
It studies the product packaging design under the context of consumption. Based on the elaboration of consumption connotation and the understanding of consumption context,it further researches the packaging design in perceptual consumption environment. In the new era of perceptual consumption environment, it can make product packaging design through the sense of emotional expression,pass out the demands of emotion and consumption appealing for consumers to a certain extent, create more beverage packaging design attracting consumer attention, to promote the rapid development of the design industry. |
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