解读图形创意的嫁接与融合

Analysis of Grafting and Integrating in Graphic Creativity

中文关键词: 创意  嫁接与融合：相似性  创新思维  文化融合

英文关键词: creativity  grafting and integrating  similarity  innovative thinking  cultural integration

中文摘要:

      目的 探索图形创意中嫁接与融合的理念以及思维方式和价值体现。方法 运用中国传统的认识世界的方法论， 结合典型范例， 将多种思维方式综合应用， 把不同领域的事物联系起来， 从中找出彼此内在的相互关系、 相似关系和共性关系， 将新旧元素进行合理、 不合理的组合， 创造出视觉的新形式和内容， 并产生出新的意义。结论 图形创意隶属于创造学的范畴， 借图形的组合关系和思维方式， 提高人们的创新思维能力。嫁接与融合是创新的有效方法， 它并不是形式上的叠加和拼接， 而是精神层面的沟通， 是深刻的文化融合， 其结果使事物升华成新的含义， 并揭示客观事物的本质， 从而构成独特的视觉语言。

英文摘要:

      The purpose is to seek the idea， way of thinking， and value embodiment of grafting and integrating in graphic creativity by applying methodology of understanding the world in Chinese tradition. With the combination of typical examples， it connects matters in different fields and finds out internal mutual relation， similarity relation， and universality relation from them by integrated application of multiple thinking ways. It also creates new form and content of vision and generates brand-new significance by combining old and new elements unreasonably and reasonably. The conclusion is that graph creativity belongs to creative study. It improves people′s innovative thinking ability with the help of combined relation in graphics as well as way of thinking. Instead of formal overlaying and splicing，grafting and integrating is the effective method of innovation， which considered to be the communication in spiritual level and the profoundly cultural integration. It leads to the matter subliming out new meaning and reveals the nature of objective things， in this way it forms unique visual language.