信息设计中画面设计与受众感知的关系研究

The Relationship between the Picture Design and Perception of Audience in Information Design

中文关键词: 信息设计  画面  受众感知  传达

英文关键词: information design  picture  audience awareness  communication

中文摘要:

      目的 研究信息设计中画面设计如何强化受众感知， 让受众更准确地接受对其有用的信息。方法 以受众感知为出发点， 从画面设计方法入手， 探讨两者不可分割又相互强化的关系。从大众传播领域研究受众特征及其需求， 以信息设计理论和相关案例对其关系进行验证。结论 信息设计中对画面的文字、 图形和色彩进行设计有助于强化受众对信息的感知， 设计师了解受众的需求有助于信息的有效传达。

英文摘要:

      It aims to study how to strengthen the audience perception of picture information design， let the audience more accurate to receive useful information. With the perception of the audience as the starting point， starting from the picture design method， it studies the relationship between the two inseparable and mutually reinforcing. From the field of mass media audience research characteristics and needs， information-design theory and related cases are confirmed their relationship. Design and screen design conclusion in information design text，graphics and colors help strengthen the judgment of information perception， effective communication needs of the audience the designer to understand the help information.