论平面设计的视觉规划

Visual Layout in Graphic Design

中文关键词: 平面设计  视觉注意  视觉动线

英文关键词: graphic design  visual attention  attention moving path

中文摘要:

      目的 从视觉注意层面来阐释平面设计， 研究契合注意特性的视觉规划设计方法。方法 以视觉思维理论为基础， 围绕选择性注意的指向性和转移性特性， 结合设计案例来分析平面设计的视觉规划原理和方法。结论 视觉注意的强化与削弱是视觉规划的基本手段， 保证视觉规划成功的核心是视觉动线。通过对它们的合理规划， 可以使受众在清晰理解信息的同时， 又能享受视觉的愉悦。一方面， 通过个体与群体的层级关系和形态对比关系的规划， 来强化或削弱 “注意”； 另一方面， 通过视觉动线来规划视觉注意的先后顺序， 以充分发挥式样所具有的形式感染力和思想说服力。

英文摘要:

      It is to explain the graphic design from visual attention aspect and research the visual planning design method combined with attention characteristic. It analyzes the visual planning principles and methods of graphic design with design cases on the basis of visual thinking theory and around the selective attention directionality and metastatic features. The strengthening and weakening of visual attention are the basic means of visual planning and the core to ensure the success of visual planning is visual line.Through reasonable planning， it could make the audience understand the information clearly and enjoy the pleasure of visual. On the one hand， it could strengthen or weaken attention through the level relationship of individual and group and form contrast relationship.On the other hand it plans the order of visual attention through visual line to give full play to the appeal of pattern and persuasion of mind.