汉字标志的图形化表现手法解读

Graphical Expression Technique of Chinese Character Logo

中文关键词: 汉字  图形化  创意方法  表现形式

英文关键词: Chinese characters  graphical  creative approach  performance form

中文摘要:

      目的 传播汉字文化， 切实提高汉字标志的设计运用能力。方法 首先分析了汉字图形化发展的现状和汉字标志图形化设计的原则， 然后从 “字图同构”、“以字组形”、“以形组字” 和 “以形饰字” 4个方面探讨在汉字标志设计中如何采用图形化表现手法。结论 还原汉字本身的图形化、 符号化、 形象化特点， 提出在汉字标志设计中采用图形化表现手法才能更好地与国际接轨， 更好地传播汉字标志的内涵， 并使 “汉文化圈” 以外的人也能感受其设计理念， 从而塑造良好的国际品牌形象。

英文摘要:

      To better spread Chinese culture， it aims to effectively improve the ability of using Chinese characters logo design. First it analyzes graphical development situation of Chinese characters and the principle of Chinese character symbol graphical design， and then from the "graph isomorphism"， "to block shape"，"groups with the word" and "to act the role of the word" four aspects， to explore how the characters logo design uses a graphical technique of expression. It restores vivid characters themselves graphical， symbolic， visualization features， puts forward using the graphical expression in Chinese character logo design can better with the international community， to better spread the connotation of Chinese character symbol， so that " Chinese culture circle " outside people can feel their design philosophy， which creates a good international brand image.