“虚拟年画小铺” APP用户体验设计

"Virtual Paintings Shop" APP User Experience Design

中文关键词: 年画  传播理论  用户研究  移情转化

英文关键词: New Year pictures  propagation theory  user research  empathy transformation

中文摘要:

      目的 进入信息时代， 生长并根植于农耕文明下的传统木版年画， 面对互联网经济形态以及自媒体、新媒体等进行文化内容的再设计， 并借助UGC用户自产生内容的模式， 进行本土文化内容的传承与传播， 成为文创产业研究的重要命题。以传统年画为信息内容， 研究用户在现代信息社会里祈福内容的变化， 并借助交互设计的方式， 通过UGC模式， 提升现代人对传统文化的用户新体验。方法 根据对年画纹样的提取， 采用文献分析方法研究其发展现状， 归纳总结与对比研究当前文创类APP的成功设计案例。结果 结合文化传播理论以及用户体验设计实践， 对年画的信息内容和UGC的交互流程进行设计分析。结论 以 “虚拟年画小铺”APP用户体验设计为方向， 依靠用户的情感内容， 移情转化为交互式的年画信息内容， 并进行自媒体和新媒体的传播设计。

英文摘要:

      Into the information age，growth and cultivation in the agricultural civilization of the traditional woodblock New Year paintings，how to face the economic form from the media，Internet and new media dissemination way， redesign of cultural content，and with the help of UGC user generated content model， inheritance and propagation of indigenous culture，become an important proposition in the record industry research.This design is based on the traditional New Year paintings for the information content， change research user blessing demand content in the modern information society，and with the help of interaction design way，through the UGC mode， promote a new user experience for modern people to the traditional culture.According to the extraction of New Year paintings patterns， using literature analysis method to research the development present situation，it summarizes and comparative studies on the current APP successful design cases， combined with the cultural communication theory and practice of user experience design， interaction process information content and UGC on the design and analysis of New Year paintings.Eventually it comes to " virtual paintings Shop " APP user experience design as the direction，depending on the user's emotional content，empathy into New Year paintings information content and interactive，and communication design from the media and new media.