周家乐.商品包装内外空间形态视觉层次营造研究[J].包装工程,2015,36(24):128-131. |
商品包装内外空间形态视觉层次营造研究 |
Visual Hierarchy Construction for Commodity Packaging Internal and External Space Form |
投稿时间:2015-07-11 修订日期:2015-12-20 |
DOI: |
中文关键词: 包装 空间形态 视觉层次 |
英文关键词: packaging space form visual hierarchy |
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中文摘要: |
目的 探析营造商品包装内外空间形态视觉层次的价值和思路。方法 基于商品卖点, 从短期商品营销和长期品牌构建两方面综合考虑, 对营造包装内外空间形态视觉层次的思路进行研究。结论 提出了从功能层次到视觉心理层次、 商品语义层次直至品牌符号层次的渐进思路。 |
英文摘要: |
It aims to analyze the value and thinking on the visual hierarchy construction for commodity packaging internal and external space form. Based on the commodity selling point, from two aspects consideration from short term commodity marketing and the long-term brand building, it researches the thinking on construction of commodity packaging internal and external space form.Combined with the objective and method, it puts forward the process ideas that from the functional level to the visual psychological level, semantic level until the commodity brand symbol level. |
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