平面设计中汉字异化的表现手法研究

Expression Technique of Chinese Characters Alienation in the Graphic Design

中文关键词: 汉字异化  重构异化  虚实异化  装饰异化

英文关键词: alienation of Chinese characters  refactoring alienation  actual alienation  decorative alienation

中文摘要:

      目的 以平面设计中汉字异化的表现手法为切入点， 研究如何在作品中运用汉字进行设计。方法 解释汉字异化， 结合优秀设计作品从字形残缺异化、 汉字图形异化、 拆分重构异化、 汉字虚实异化和汉字装饰异化5个方面进行比较和论述， 以多维视角来解析汉字艺术的视觉语境， 提出汉字异化在平面设计应用中需要注意的识别度、 与其他元素的结合、 设计思维民族化等问题， 完善汉字异化。结论 汉字异化表现手法使汉字的文化内涵在现代平面设计中得以展现， 并为现代平面设计提供了更多的思路。

英文摘要:

      Taking the expression technique of Chinese character alienation in graphic design as a breakthrough point， it analyzes how to use Chinese characters in the works to carry on the design. It interprets the concept of Chinese characters alienation，and connecting with the excellent design work， from font deformity and alienation， Chinese characters graphics alienation，split and reconstruction alienation，actual alienation of the Chinese characters and Chinese characters decoration alienation five aspects. From multidimensional view，it parses the Chinese character art visual context，and puts forward the alienation of Chinese characters in graphic design applications need to be aware of the recognition，combined with other elements，design thinking nationalization and Chinese characters alienation improvement. The expression technique of Chinese characters alienation can make the culture connotation of Chinese characters show in the modern graphic design art，and provide more ideas for the modern graphic design.