手机APP交互设计中动态色彩的视知觉研究

Visual Perception of Dynamic Color in Mobile APP Interactive Design

中文关键词: 动态色彩  交互设计  心理认知  色彩设计

英文关键词: flow color  interaction design  cognitive psychology  color design

中文摘要:

      目的 针对色彩心理学在交互设计中的应用规律， 从时空维度中的生理、 认知和情绪3个方面，对手机APP动态色彩交互设计进行研究并探讨设计方法。方法 首先从色彩的物理及生理感知， 剖析流动色彩的设计因素， 然后从心理学研究色彩对情绪和认知的影响因素， 最后从用户的交互操作情境、 人对动态色彩心理认知及手机平台的特质等多角度出发， 通过案例分析， 对比研究动态色彩与静态色彩的设计方法差异。结论 提出交互设计中动态色彩的4种设计方法， 以及符合物理运动规律及匹配使用者心理认知模型的动态色彩的交互设计细则。

英文摘要:

      According to the application rules of color psychology in interaction design，from three aspects of physiology，cognitive processing and emotion comprehension in time dimension， it studies and analyzes the interactive design of mobile phone dynamic color.First of all， from the physical physiological perception of color， it analyzes the design factors of flow color and color，conducts the research to the emotional and cognitive factors from the psychological point of view， finally from the user′s interactive operation situation， color psychology cognitive of flow and the characteristics of the mobile platform of multi angle，with outstanding domestic and foreign interface design for mobile phone APP， the liquidity of color were studied and extraction and analysis of the corresponding design principles.It provides four design principles of the interactive color and guidelines which include that the color of the interactive dynamic effect of design should be consistent with the laws of physics and matching users′psychological cognitive model.