设计语用学的范式研究

Paradigms Research of Design Pragmatics

中文关键词: 符号学  设计语用学  设计符号学  传播模式  场景

英文关键词: semiotics  design pragmatics  design symbol  communicative mode  scene

中文摘要:

      目的 确定设计语用学研究范畴，建立设计语用学的研究范式，进而通过设计语用学理论发展对设计方法论提供新的理论依据。 方法 从设计符号传播语境视角出发，对设计方、用户和用户的社交对象之间的设计符号传播模式进行论述。 结论 结合整合营销传播理论和设计事理学理论，得出了设计语用学的研究范畴、研究意义、研究核心及整合产品设计营销传播与定义设计符号使用场景两种设计语用学的研究路径，完成了设计语用学的理论框架。

英文摘要:

      It aims to define the research scope of the design pragmatics and build up research paradigms for design pragmatics, so as to provide new theoretical foundation for the design methodology through the development of design pragmatics. From the view of communication context of design symbol, it discusses the mode of design symbol communication among designers, users and social objects of the users, and then combined with the theory of integrated marketing communication and the theory of science of design, it obtains the research scope, research significance and core of research of the design pragmatics, acquires two research approaches of design pragmatics, that is, integrating product design with marketing communication and defining the scene of using design symbols, and accomplishes the theoretical frame of design pragmatics.