平面广告设计的视觉冲击力探析

Analsis of Visual Impact in Graphic Design

中文关键词: 广告  平面设计  视觉冲击力

英文关键词: advertisement  graphic design  visual impact

中文摘要:

      目的 对平面广告设计中的视觉冲击力进行分析。 方法 以艺术设计学、心理学、广告学、传播学为理论基础，结合实例分析及实践体会等，对具有视觉冲击力的平面广告传达特点以及表现要素进行分析。 结论 视觉冲击力是成功的广告设计应具备的要素之一，具有视觉冲击力的优秀广告可以通过不同形态、色彩的组合刺激受众的视觉器官，不仅增强了传播力度，还提升了广告的互动效应，满足了日益变化的大众文化需求。

英文摘要:

      It aims to analyze the visual impact in graphic design. Based on art design, psychology, advertising, communication, through case study, practice and experience, it discusses graphic advertisement communication features and performance elements with visual impact. Visual impact is one of the elements of successful advertising design. Excellent advertising with the visual impact can stimulate the audience's visual organ through different shape, color combinations, not only enhance the communication efforts, but also enhance the effects of advertising interactive, to meet the changing needs of mass culture.