邵陆芸,韩超.“随意形态”标志设计研究[J].包装工程,2016,37(22):65-70. |
“随意形态”标志设计研究 |
Logo Design of Random Form |
投稿时间:2016-07-18 修订日期:2016-11-20 |
DOI: |
中文关键词: 随意形态 标志设计 后现代主义 |
英文关键词: random form logo design post modernism |
基金项目:2015 年浙江省教育厅一般科研项目(Y201533581) |
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中文摘要: |
目的 对当代标志设计的独特表现形式之一,即“随意形态”进行较为全面的解析。 方法 以案例搜集、分类整理、综合分析为手段,从“随意形态”标志设计的概念、分类、主要特征与审美价值等方面进行深入阐释。 结论 得出该类标志作为一种目前尚属新颖和稀缺的视觉语言,已逐步受到相关从业者的关注和部分消费者的喜爱。它具有大众传播优势,同时也存在着某些局限性。在具体实践中,为确保“随意形态”标志设计过程的不随意,应有诸多要点值得深究。 |
英文摘要: |
It analyzes the random form that is one of unique expression form of contemporary logo design. Based on case collecting, sorting and comprehensive analysis, the concept, classification, main features and aesthetic value of logo design are interpreted. We conclude that the logo design in the form of random as a novel and currently scarce visual language, has gradually got the attention of experts and part of the love of consumers. It has the advantage of mass communication, at the same time it still has some limitations. In practice, in order to ensure the professional of the logo design, we should obey some rules. |
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