插画在包装设计中的应用研究

Application of Illustration in Packaging Design

中文关键词: 插画  包装  现状

英文关键词: Illustration  packaging  the status quo

中文摘要:

      目的 探究插画艺术在现代商品包装中的应用方式。 方法 以插画应用于包装设计的意义、现状及原则为依据，采用理论与案例相结合的方法，对插画在包装设计中树立品牌形象、增强包装趣味性、宣传环保理念等三方面的应用展开了深入分析与论述。 结论 插画色彩鲜明、直观生动的画面效果，能够与包装中的图形、文字等元素完美融合，增强包装的信息性、情感性、民族性，提高包装设计的水平。

英文摘要:

      It aims to explore the application way of illustration art in the modern commodity packaging. According to the illustration applied to packaging design on the basis of the meaning, present situation and the principle, adopting the methods of combining theory and case, the illustration in packaging design to establish brand image, enhance the packaging the application of the three aspects such as interest, promote environmental protection concept are carried out in-depth analysis and discussion. Illustration can bright colorful, intuitive, vivid picture, work with the packaging graphics, text and other elements of perfect fusion, enhance the informational, affective, nationality of packaging, to improve the level of packaging design.