标志设计中的色彩运用研究

Application of Color in the Logo Design

中文关键词: 色彩  标志设计  原则

英文关键词: Color  logo design  principle

中文摘要:

      目的 探究标志设计中的色彩运用策略。 方法 以色彩在标志设计中的作用及基本应用原则为依据，通过分点论述、案例归纳的方法，从色彩的识别性、情感性、民族性等方面分了色彩在标志设计中的具体运用方式。 结论 色彩具有强烈的视觉效应，能够与图形符号等相互配合，为当前的标志设计提供视觉支持，达到预期的设计目的。

英文摘要:

      It aims to explore the color application strategy in the logo design. Based on the role and basic application principles of color in the logo design and the, it analyzes the concrete application of color in the logo design by the methods of equinox discussion and cases induction from aspects such as the identification of color, emotional, nationality deeply. Color has strong visual effect, which can cooperate with each other, such as graphic symbol, provide visual support for the current logo design, and achieve the expected design purpose.