基于地域文化主题的产品叙事设计研究

Product Narrative Design Based on Regional Cultural Themes

中文关键词: 地域文化  叙事设计  设计评价  主题性

英文关键词: regional culture  narrative design  design evaluation  topicality

中文摘要:

      目的 围绕地域文化主题开展文化创意类产品设计，并对设计过程进行评价分析。方法 运用产品叙事设计的方法分析地域文化主题或情境，设计师把地域文化或故事主题以产品设计的形式展现出来，借助设计思想和理念来感染和说服使用者，从而引起设计师与使用者情感上的共鸣。结论 以地域文化主题为叙事设计的中心点，从形态、色彩、材质和功能等几个方面，分析和评价了设计师如何围绕地域文化主题开展叙事设计，以期丰富产品叙事设计的理论结构。

英文摘要:

      It aims to carry out cultural and creative product design around the regional cultural themes, to evaluate and analyze the design process. Designers show the regional culture or story theme in the form of product design, with the help of design ideas and concepts to infect, convince the user, thus causing the designer and user emotional resonance by using the method of product design analysis of the cultural theme or narrative context region. With the regional culture as the central theme of narrative design, it analyzes and evaluates the designers how to carry out the narrative design around the regional cultural theme from the shape, color and material and function, in order to enrich the theory of narrative structure design of products.