卷烟包装结构设计要素与感性意象关系模型研究

Relationship Model between Cigarette Packaging Structure and Kansei Image

中文关键词: 卷烟包装结构  感性工学  语义差异法  多元回归分析

英文关键词: Cigarette packaging structure  kansei engineering  semantic differential method  multiple linear regression analysis

中文摘要:

      目的 研究卷烟包装结构设计要素与感性意象之间的关系，使设计师在进行包装结构设计时能更好地把握包装结构的设计要素。方法 运用感性工学中的语义差异法，调查消费者的感性意象，利用多元线性回归分析方法建立包装结构设计要素与感性意象之间的关系模型，对所建模型进行诊断和检验。结论 此模型可拟合二者的关系，可用于评价包装结构设计的感性意象。

英文摘要:

      It aims to research the relationship between cigarette packaging structure and kansei image, which can help designer to grasp the major factors when designing. It investigates consumer with semantic differential method and multiple linear regression analysis which is used to establish a model of packaging structure and kansei image. The experiment approves that the model is consonants with actual by comparing. It can be used to guide designer to grasp the major perception factors.