基于数字化营销的包装设计研究

Packaging Design Based on Digital Marketing

中文关键词: 包装设计  数字化营销  包装趋势

英文关键词: packaging design  digital marketing  packaging trends

中文摘要:

      目的 研究现代包装在数字化环境下的设计思路与发展趋势。方法 从数字化营销的特点与影响着手，通过对数字化营销理念与数字化营销手段的分析，发现传统包装的设计形式远落后于数字化时代的营销要求。事实上，在数字化商业环境下，包装的功能已悄然发生了巨大变化。结论 包装作为企业的一种重要营销手段，随着营销方式的革新，它的功能与作用也会发生相应的变化。基于数字化营销的现状，重新审视包装的使命与设计趋势，更希望通过相关研究，为包装设计的未来探索出一条可持续发展的道路。

英文摘要:

      It aims to research the design thought and development trends of modern packaging in digital environment. Starting from the characteristics and influence of digital marketing, the design form of traditional packaging lagged behind the marketing requirements in digital times through analysis of digital marketing ideas and methods. Actually, packaging function has potentially changed in digital commercial environment. As an important kind of marketing method, functions and effects of packing are also changing accordingly as marketing methods innovation. So we necessarily review the mission and designing trend of packing again based on current situation of digital marketing, even hope that we can explore a sustainable path for the future of packaging design through relevant research.