从视觉心理角度解读自由版式中的视觉游戏

Comprehending Visual Games in Free Layout Design from the Angle of Visual Psychology

中文关键词: 自由版式  视觉心理  格式塔  信息传达

英文关键词: free layout  visual psychology  gestalt  information communication

中文摘要:

      目的 对自由版式中独特的游戏化的版式设计形式进行解读。方法 从视觉心理的角度，对版式中图形、文字和特殊技法进行分析，分别探讨版式各元素的视觉游戏与人们视觉认知之间的紧密关系。结论 自由版式设计并非随心所欲、毫无目的的元素堆砌，最终目的依然是有效信息传达，通过迎合人们视觉心理需要而进行的独特设计创造。

英文摘要:

      It aims to interpret the unique design form—gamification layout in free layout design. From the perspective of visual psychology, the graphics, texts and special techniques in layout are analyzed. The close relationship between visual game with layout elements and people’s visual perception is discussed. Free layout design is not arbitrary, a pile of elements with no purpose which could convey useful information in the end. It is uniquely designed and created on the basis of catering to people’ visual psychological needs.