“互联网+”语境下文创设计新媒介研究

New Media of Cultural and Creative Design Based on Internet+

中文关键词: 文创  互联网+  新媒体  生活美学  数位化技术

英文关键词: culture and creative  Internet+  new media  life aesthetics  user behavior

中文摘要:

      目的 研究新媒介在文创设计中的方法和原则。方法 调研沈阳文创领域的发展现状，找到限制文创发展的问题，从“互联网+”背景下人们新的生活方式对文创提出的新要求入手，论述新媒介联系生活和文创的优势，调研利用新媒介的文创形式，找到新媒介和文创合理的切入点，联系生活美学指出创新文创领域的原则。结论 利用新媒介创新文化领域应以文化为内核，密切联系互联网下人们新的生活方式，总结了新媒体介入文创领域的切入点和原则。

英文摘要:

      It aims to study the methods and principles of new media in culture and creative design. It researches the status of Shenyang culture and creative industries, finds the problem of restricting the development of culture and creative industries. It elaborates the advantage of the relating new media and culture from the angle of the requirements of new lifestyle to culture and creative industries under the background of Internet+. It researches the application of new media in culture and creative industries, found the reasonal connection of new media and culture and creative industries.Then it points out the principle of innovating culture and creative under the life aesthetics. The application of new media in culture and creative industries should be based on the core of culture,closely connecting the new lifestyle under internet. It summarizes the breakthrough point and principles of applying new media in the field of culture and creative.