数码影像在平面广告设计表现中的整合应用

Application of Digital Images in Graphic Advertising Design Performance

中文关键词: 数码影像  平面广告  整合

英文关键词: digital images  graphic advertising  design integration

中文摘要:

      目的 探究数码影像在平面广告设计表现中的应用方式。方法 以心理学、广告学等内容为基础，采用文献研究法、比较分析法、实证法、跨学科研究法归纳出切实可行的数码影像视觉表现方式。结论 “视觉化”与“图形化”相结合的数码影像技术丰富了平面设计的呈现内容，拓宽了平面设计的表现方式，为二维平面广告设计提供了全新的创作表现空间。

英文摘要:

      It aims to explore the application of digital images in modern graphic advertising design. Based on psychology, advertising content, combined with literature research, comparative analysis, empirical method and interdisciplinary research, it summarizes some practical digital imaging visual expression. Digital images technology ("visualization" and "graphic") enriches the content of graphic design, broadens the graphic design expression, also provides a new creative space for performance-dimensional graphic design.