服务设计视角下的共享单车系统分析

Analysis of Bike-Sharing System from the Perspective of Service Design

中文关键词: 服务设计  共享单车  用户体验  服务蓝图

英文关键词: service design  bike-sharing system  user experience  service blueprint

中文摘要:

      目的 从服务设计的角度分析现有共享单车系统，分析其目前存在的主要问题，提出相应的改进措施和解决方案。方法 运用服务设计的思维和方法，以用户体验地图和服务蓝图为工具，对典型智能共享单车系统进行系统分析。结论 以提高用户体验为中心，提出大数据背景下的用户、公司和政府的三方共创优化模式，通过跨行业的商业整合，以及政策激励引导用户自觉维护个人信用，促进商业环境整体上的迭代升级，为解决共享单车系统的问题带来新的思路。

英文摘要:

      It aims to analyze the existing bike-sharing system (BSS), BSS existing main problems, put forward the corresponding improvement measures and solutions from the perspective of service design. Using the user experience map and service blueprint as a tool, by service design thinking and methods, it systematically analyzes typical intelligent BSS. In order to improve the user experience as the center, in the context of large data, it puts forward the optimization model of users, companies and government co-innovation, through cross-border business integration, and policy incentives to guide users to consciously maintain personal credit, to promote the business environment as a whole to upgrade iteration, the theory of service design can bring new ideas to solve the problem of BSS.