“无中生有”对现代包装设计的启示

Enlightenment of "Out of Thin Air" Philosophy on Modern Packaging Design

中文关键词: 无中生有  包装设计  审美意境

英文关键词: out of thin air  packaging design  artistic conception

中文摘要:

      目的 针对商品过度重视包装的装饰效果而忽略包装功能性、人性化体验、环境保护等问题，以及由此而引起的视觉疲劳、包装垃圾、资源浪费等问题，探寻现代商品包装设计的设计思路与方法。方法 通过对“无中生有”哲学思想及其美学意境的剖析，从审美意境、设计理念等方面探讨了“无中生有”对包装设计的影响及内涵和特点。结论 “无中生有”哲学理念和审美意境对现代包装设计以及“节约型、环保型”社会的建设有着积极的作用。

英文摘要:

      It aims to explore the idea and methods of modern product packaging design according to the excessive paying attention to packaging decoration effect and ignoring the problem of human experience, packaging function, environmental protection, and the resulting visual fatigue, packaging waste and waste of resources. Based on "out of thin air" philosophy and aesthetic conception analysis, from the perspectives of aesthetic artistic conception and design concept, the influences of "out of thin air" on packaging design, the connotation and characteristics are discussed."Out of thin air" philosophy and aesthetic artistic conception has a positive effect for modern packaging design, and the construction of "energy-saving, environmental protection" society.