物联网时代下减少二次包装的新思考

New Thinking for Reducing Secondary Packaging in the Internet of Things

中文关键词: 互联网  物联网  二次包装  信息化  互动性

英文关键词: Internet  the Internet of things  secondary packaging  informatization  interactivity

中文摘要:

      目的 研究商品在包装功能发生改变时如何尽量减少二次包装给资源和环境造成的浪费和污染。方法 结合目前市场上的商品包装形式，探析在物联网时代背景下的商品包装，明确研究的目的与意义。结论 物流功能方面尝试减少物流过程中的二次包装，减少包装材料的浪费和二次污染；市场需求方面包装设计为了满足物流需要应在包装纹饰上简约、明了，这有利于节约成本。物联网时代包装的发展出现了信息化和互动性的新趋向，信息化体现在能够准确查询物品的位置信息、物品安全、物品送达以及库存信息；互动性体现在包装设计中应充分考虑包装的信息功能，从消费者的角度出发，通过利用物联网技术融入互动性的元素，寻求商品与消费者之间的情感交流。

英文摘要:

      It aims to research product packaging methods and how they change, how to best reduce waste and pollution from packaging. Combined with the current market form of commodity packaging, it discusses the commodity packaging in the background of Internet era, to confirm the purpose of study and significance. In terms of logistics function, we need to try to reduce the secondary packaging in the process of logistics so as to greatly reduce the waste and secondary pollution of the packing materials; in terms of the market demand, in order to meet the need of logistics, packaging design should be simple and clear, which is good for saving costs. In the era of the Internet of things, the development of packaging design shows the new trend of informatization and interactivity, informatization refers to that we can accurately query items' location information, items’ security information, items’ delivery information as well as the inventory information; interactive packaging design should fully consider the information function of packaging, start from the perspective of consumers, make use of the Internet of things technology to integrate interactive elements, and seek the emotional communication between commodities and consumers.