民俗文化在平面设计中的应用研究

Folk Cultural Elements in Modern Graphic Design

中文关键词: 民俗文化  平面设计  审美价值

英文关键词: folk culture  graphic design  aesthetic value

中文摘要:

      目的 探究民俗文化在平面设计中的创新应用。方法 以民俗文化的内涵为基础，总结民俗文化在平面设计中的商业价值、文化价值和审美价值，结合实例论述民俗文化在标志设计、招贴设计、网页设计、包装设计4种平面设计领域的全新应用方式。结论 在现代平面设计中创造性地应用民俗文化元素，能够更好地体现设计思想，引发人们的强烈共鸣，从而取得更为良好的设计效果。

英文摘要:

      It aims to explore the innovative application of folk culture in graphic design. Based on the connotation of the folk culture, it separately summarizes the commercial, cultural and aesthetic values of symbols and elements of folk culture in graphic design. And then with the combination of different cases, it analyzes the application of the folk culture elements in the new logo design, poster design, advertising design, and web design. Finally, it concludes that the creative application of folk culture elements in the modern graphic design can better reflect the design ideas and arouse people's strong resonance.