中国传统共生图形在现代标志设计中的运用

Application of Traditional Chinese Symbiotic Pictures in Modern Logo Design

中文关键词: 传统共生图形  现代标志设计  视觉特征  依形共生  依意共生

英文关键词: traditional symbiotic pattern  modern logo design  visual features  conformal symbiosis  symbiosis of meaning

中文摘要:

      目的 立足于中国传统共生图形的特性，提出一种如何将中国传统共生图形运用到现代标志设计中的研究思路。方法 通过解读传统共生图形的产生、挖掘传统共生图形的视觉特征，提炼出传统共生图形运用到现代标志设计中的方法，着重从传统共生图形的依形和依意两种共生方式来论述其具体运用，并以设计实例加以论证。结论 传统共生图形给现代标志设计带来了无限的想象和创新空间，可以丰富设计中的视觉语言，赋予标志深厚的内涵，从而使现代标志更具视觉感染力。

英文摘要:

      It puts forward a new idea of how to apply traditional Chinese symbiotic pattern to modern logo design based on the characteristics of traditional Chinese symbiotic pattern. Through the interpretation of the traditional symbiotic pattern generation and exploring the traditional symbiotic pattern visual feature, a method which applies the traditional symbiotic pattern to the modern logo design is extracted. It mainly discusses the concrete application of the traditional symbiotic graph in accordance with the form and the meaning two symbiotic ways, and a design example is demonstrated. Traditional symbiotic graphics brings boundless imagination and innovation space for modern logo design, enriches visual language in the design, give signs profound meaning and thus endows the modern logo more visually appealing.