王丽梅.传播学视阈下的现代标志设计演进研究[J].包装工程,2017,38(18):36-40. |
传播学视阈下的现代标志设计演进研究 |
Evolution of Modern Logo Design Based on Communication Studies |
投稿时间:2017-03-27 修订日期:2017-09-20 |
DOI: |
中文关键词: 传播媒介 传播技术 受众 标志设计 多元化 动态化 |
英文关键词: media communication technology audience logo design diversified dynamic |
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中文摘要: |
目的 探讨传播学视阈下的标志设计演进过程。方法 采用理论和案例分析相结合的方法,论述传播媒介的更新为标志设计由平面向多维演进提供了平台,传播方式的改变为标志设计由静态向动态演进提供了设计动力,受众接收心理的多元化为标志设计由单一向多元演进提供了心理基础。结论 现代标志设计借助传播学完成了自身蜕变,并形成了表现方式、设计风格等百花齐放的设计新局面。 |
英文摘要: |
It aims to study the evolution of modern logo design based on communication studies. By combining theoretical analysis and case study methods, it discusses the update of media provides a platform for logo design from the two-dimension to the multi-dimensional evolution, the mode of transmission change provides a dynamic design for logo design from static to dynamic evolution, audience reception psychology diversified provides a psychological basis for logo design from single to multiple evolution. Modern logo design leveraging communication study has completed its transformation, and has formed the design new situation. |
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