传统吉祥文字再设计研究

Traditional Auspicious Drawings Redesigned

中文关键词: 传统文化  吉祥文字  再设计

英文关键词: Traditional culture  auspicious drawings  redesign

中文摘要:

      目的 研究传统吉祥文字的时代革新，促进传统文化传承与发展。方法 基于新时代、新观念、新思维的语境下，运用理论与案例相结合的归纳分析法，从传统吉祥文字的再设计意义、再设计原创、再设计路径等3方面探索传统吉祥文字的创新再设计。结论 秉承千年古韵，透过化繁就简、中西合璧、内涵新解、元素重构、动态演绎等五大路径对传统吉祥文字进行优化再设计，借此焕发传统吉祥文字的时代新风貌、新生命，弘扬传统文化的时代价值。

英文摘要:

      It aims to research the time change of traditional auspicious drawings, to promote the traditional cultural inheritance and development. Based on the context of new periods, new concepts, new ideas, the innovation and redesign of traditional auspicious drawings is explored from the redesign meaning, original and ways by the inductive analysis combining theories and cases. It inherits Chinese ancient rhythm that has a long history and redesigns traditional auspicious drawings according to five main ways of simplifying what is complicated, combining Chinese and Western elements, giving new explanation about connotation, refactoring the elements, deducting dynamically, which irradiates times of new look and new life of traditional auspicious drawings to carry forwards traditional cultural time value.