良善文化原型的包装设计创新

Packaging Design Innovation of Good Culture Prototype

中文关键词: 仁与礼  设计伦理  物质叙事  文化基因  包装设计  

英文关键词: benevolence and etiquette  design ethics  material narrative  cultural gene  packaging design

中文摘要:

      目的 探讨传统造物原型设计中的良善文化基因。方法 从大小传统文化原型样态中求证传统中国普遍存在的伦理视觉，在“仁礼”结构中孕育的可视化良善图景可以作为文化视觉承载着社会前进的动力。以实例进行比较分析，阐扬文明基因中良善设计所起的“明教化、正人伦”的社会映射，说明包装设计作为生活必备物在精神与物质传播中的中介作用。结论 华夏文明的智慧在于道德伦理的凡俗生活物质转化，良善图景内蕴的个体信仰与国家精神正是当代包装设计继承的价值和设计创造的意义。

英文摘要:

      It aims to explore the genes of the good culture in the traditional design of prototype. To prove the ethical vision which generally exist in traditional China, the visionary scene of kindness which is born under the structure of "love and ceremony" can become the motivation that bear the march of society in culture visions. A comparative analysis is made with an example, and to play the social mapping of the "well-educated, positive human relations" in the good and good design of the, which indicates that the packaging design as an essential element in the spiritual and material communication in the intermediary role civilization gene. The wisdom of Chinese civilization lies in the material transformation of moral and ethical life. The individual belief and the national spirit inherent in the good picture are the value of the contemporary packaging design inheritance and the significance of the design creation.